Viewing the Public Sphere With Influentials and Citizens

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Influentials, Networks, and Public Opinion Formation

A central idea in marketing and diffusion research is that influentials—a minority of individuals who influence an exceptional number of their peers—are important to the formation of public opinion. Here we examine this idea, which we call the “influentials hypothesis,” using a series of computer simulations of interpersonal influence processes. Under most conditions that we consider, we find t...

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ژورنال

عنوان ژورنال: Qualitative Research Reports in Communication

سال: 2011

ISSN: 1745-9435,1745-9443

DOI: 10.1080/17459435.2011.601526