Viewing the Public Sphere With Influentials and Citizens
نویسندگان
چکیده
منابع مشابه
Influentials, Networks, and Public Opinion Formation
A central idea in marketing and diffusion research is that influentials—a minority of individuals who influence an exceptional number of their peers—are important to the formation of public opinion. Here we examine this idea, which we call the “influentials hypothesis,” using a series of computer simulations of interpersonal influence processes. Under most conditions that we consider, we find t...
متن کاملCitizens or consumers?: Environmentalism and the public sphere in postsocialist Hungary.
INTRODUCTION Much of the most vital activism of the post-1989 environmental movement in Hungary addresses the development of consumer culture and the expansion of transnational corporations in East-Central Europe. In actions against McDonald's conquest of the urban landscape and the ubiquitous presence of advertisements for transnational corporations, activists contrast cherished notions of dec...
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ژورنال
عنوان ژورنال: Qualitative Research Reports in Communication
سال: 2011
ISSN: 1745-9435,1745-9443
DOI: 10.1080/17459435.2011.601526